Where have you seen our DTF campaign?

We’re redefining DTF across the country — and we’ve found that you are, too

OkCupid
OkCupid Dating Blog

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At OkCupid, we know a lot about dating. Dating can be an amazing, butterflies-in-stomach kind of thing. But sometimes dating can be a not-so-amazing kind of thing, thanks to everything from ghosting to use of DTF, a term largely used by men in a derogatory way about women meaning they’re “down to f*ck.” So we decided that in 2018, it’s time to change that; at OkCupid, we’ve made it our mission to help redefine the F in DTF to be whatever the F you want it to be, whether that’s Down to Feel fabulous, Down to Foot the bill, Down to Forget your baggage, or yes, Down to F*ck — if it’s your choice, you’re empowered to make the F whatever you want. And one way we’re doing that is with striking images from famed duo Maurizio Cattelan and Pierpaolo Ferrari.

Have you seen our DTF campaign IRL? Here are a few places you can find it.

^At the corner of N 10th St and Wythe Ave in Brooklyn^
^On a painted wall on the House of Yes in Brooklyn^
^At the corner of Bleecker St and Mulberry St in Manhattan^
^On the New York City subway^
^At the corner of E Cesar Chavez and Clara St in Austin^
^At the corner of Airport Blvd and 49th St in Austin^
^On West Burnside in Portland^

And we’re not the only ones redefining DTF. We’ve seen you redefining it, too—in amazing ways we hadn’t even thought of. Here are some of our favorites:

Everyone from Brandi Cyrus to Eugenie Grey have redefined the F in DTF to be whatever the F they want/

Find someone who’s down for the same things you are on OkCupid today.

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