Our New Profile Badge Helps You Filter for Planned Parenthood Supporters
A shared cause is sexy — we partnered with Planned Parenthood so you can connect with other daters who support the non-profit
Today, we’re introducing a Planned Parenthood Badge to help our members connect over what’s important to them. The badge will read “#IStandWithPP” and will be prominently displayed on the profile of every OkCupid member who has publicly responded “no” to the question “Should the government defund Planned Parenthood?” And that’s a lot of people; over 80% of respondents have said “no” so far, and the question is garnering hundreds of new responses every day.
At OkCupid, we feel strongly about championing the causes that are meaningful to our members. So the decision to team up with Planned Parenthood Federation of America was an easy one. “OkCupid’s partnership with Planned Parenthood is really exciting because it enables us to help people connect on the issues that matter to them. In this current climate, this matters more than ever when it comes to finding ‘your person,’” said Melissa Hobley, CMO of OkCupid. “We know that Planned Parenthood is driving conversations, support and education that millions care about. When we looked at the data, we saw that our community on OkCupid was talking about Planned Parenthood, so we decided to make it easy to find the folks who cared about the same thing.”
Responses to our iconic questions, like the one on Planned Parenthood, have always worked to inform our high-tech algorithm so it can connect OkCupid members with people they’ll really click with. But throughout this partnership, the Planned Parenthood Badge will make it even easier for supporters to start a conversation: not only will the badge highlight their support, but our algorithm will also recognize the badge and use it to promote like-minded daters to one another. The badge will stay in place for a month.
So make sure you’ve answered the question if you want to participate and meet other daters who feel the same way you do. After all, a shared cause is sexy — and can be just the thing that makes someone give your profile a second glance.
Follow @OkCupid on Instagram as we share sex & dating tips from Planned Parenthood over the next few days with illustrations by Grace Danico, Hanna Kim, and Dana Davis— and be on the lookout: we just may have a surprise in store at the end of the day.
UPDATE: Due to the overwhelming response to this partnership, we’ve decided to match every dollar donated to Planned Parenthood up to $50,000. Learn more and donate here.
Join OkCupid now so you can filter for people who stand with Planned Parenthood.
